FAAM Studio was born in 2017 from the confluence of Movement, Art, and Fashion.
Influenced by movement choreography and fashion, FAAM Studio believes in the relationship between the body, movement and garments. Our clothes shape our moves as fashion is our choreography and the street is our dance floor.
FAAM Studio’s vision is to break conventions. We believe in a more equal and sustainable world, and we express it throughout our collections: we only use recycled and upcycled fabrics, giving new lives to old garments and textiles, sourced and transformed by FAAM in Berlin. We aim towards environmentally attentive and minimum-waste techniques to raise awareness around conscious design.
FAAM Fashion label brings out unique pieces of clothing, and accessories, that blends fashion and movement. Each item has been carefully created to allow maximum movement and elegant flow so that the wearer can feel comfortable and empowered, while remaining authentic in any situation. Just like humans, our pieces are unique and often one of a kind. We draw inspiration from our various backgrounds and travels, mixing in international flavors from all continents. Also, given environmental concerns and the current state of the fashion industry, we will NOT “flood” the market with tons of product. Instead, we create small and capsule collections, real timeless pieces.
FAAM Expertise enables projects in the domains of creative direction, costume design, events and choreography. Projects have included working with cultural institutions such as the Cullbergballetten in Sweden in the domains of costume design and choreography; event conception for galleries such as C/O Berlin; video campaigns for Nike and movement consulting for Zalando.
Movement is so important to us, and to date has weaved its way through every project we undertake because Life is a choreography and the street is a catwalk